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Shelley Berc and Alejandro Fogel's Creativity Workshop
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July 24 - 31, 2012 10 AM to 1:30 PM each day

The Creativity Workshop in Florence

Register Now

Program Overview

The Creativity Workshop in Florence will help you get more creative in your personal and professional life. To this end, the Workshop uses the tools of creative writing, memoir, art, photography, storytelling, mapmaking, and guided visualization.

The Workshop meets for 3 ½ hours per day. You will have the rest of the time to wander around this breathtaking city, home of Michelangelo, Leonardo Da Vinci and Botticelli.

The Creativity Workshop is attended by people from many different countries and professions, including business, education, psychology, the sciences and the arts. Experts agree that creativity is key to success in all professions. It also helps individuals feel more fulfilled, relaxed, and happier.

More on Program Overview

Many people who have taken The Creativity Workshop say that it was an essential and transformative experience. It helped them write their books, start new companies, complete long overdue projects, transition to rewarding retirements, and change the way they look at life.

The techniques we explore in class will sharpen your appreciation of Florence and the sounds and sights of this inspirational city will surely feed your creative work in class.

Florence is the premiere city of Renaissance architecture and art. The Uffizi museum has one of the most spectacular collections of art in the world. Florence is also a place of lush parks, open air concerts, and some of the best gelato in the world.


What will you learn?

The Creativity Workshop is an experiential workshop of doing and experimenting. You will go straight to the source of your imagination and outrun creative blocks and negative self criticism. The Workshop's exercises, techniques and instructor talks are focused on helping you:

  • Learn practical techniques to stimulate your creativity and imagination
  • Get in touch with the innate creativity you already have
  • Explore creativity as a way of life: a process rather than just a product
  • Find inspiration in the world around you
  • Get over creative blocks and the fear of failure
  • Learn how to make time in your life for creative work
More on what you will learn
  • Engage your curiosity every day
  • Work with many different mediums to more deeply develop your creativity in your chosen medium
  • Use your memories to engage your imagination
  • Discover how to use your creativity for a lifetime of learning
  • Give yourself the time, permission, and nourishment to do the creative projects you love
  • Establish a 15 minute a day creativity practice to accomplish these goals after the workshop ends

Daily Schedule

Here is a sampling of just some of the exercises and techniques we will be working with in class. Participants tell us the time in workshop seems to fly by. The order and kinds of exercises and the instructors' talks may vary. Some exercises are done individually while others are collaborative.

Tuesday, July 24, 2012: Arrival. Free day

  • Time for you to settle in and relax.

Wednesday, July 25: First day of workshop

  • Introduction to the hows and whys of The Creativity Workshop. Exercises in relaxation technique and guided visualization.
  • Relaxation: Exercises in relaxation techniques to help your imagination flow.
  • Guided Visualization: Calling forth the vocabulary of your imagination using the myth of the hero's journey as a framework.
  • Automatic Drawing: Finding your hidden imagery,
  • Show and Tell: Retrieving and sharing childhood memories to spark new ideas. This exercise will sharpen your storytelling skills.
  • Instructors' talk: How some famous writers, scientists, and artists found their inspiration, and how you can use some of their methods to find yours.
More on Daily Schedule


Thursday, July 26:

  • Relaxation.
  • Guided Visualization: Map-making as a way to find, chart, and communicate your creative process and projects.
  • Automatic Writing: How automatic writing (also known as “free writing”) can help you create in new and surprising ways. How you can use automatic writing to outrun your inner judge, get over creative blocks and discover new ways of developing and editing written work. How alternating between writing and drawing can help you develop creative flexibility and mind dexterity.
  • The Interview: Listening to and experiencing a life outside your own. How listening is as important as doing in creative work.


Friday, July 27:

  • Guided visualization: Letter writing as a way to express voice, character and audience.
  • Miniature Theatre: Storytelling with found objects.
  • Automatic Writing: Writing in Groups. How writing and/or drawing with others can stimulate your imagination and expand your point of view.

  • Instructors' talks may include:
    • The importance of play in creative work
    • Valuing creative process over product
    • How to do on-going creative work in short modules of time
    • How to use luck and coincidence to jump start creative projects


Saturday, July 28:

  • Guided Visualization: The Myth of the Other. Imagining yourself living a parallel life. What would you do that you aren't doing now?
  • Trips to the Past: Using a foreign environment to invoke memory and inspire transformation.
  • The Close-Up: Using photography and drawing to focus on details and change the way we see.
  • Instructors' talks may include:
    • Following your innate creativity and listening to its intuition
    • How to rekindle fearless imagination
    • The Power of the Magic phrase: “What If”


Sunday, July 29:

  • Guided Visualization: The Legend of the Hand.
  • Automatic Drawing and Writing continues with a new twist.
  • Cafe exercise: Writing, drawing, photographing people you find in local cafes.
  • The Illuminated Manuscript: A collaborative exercise in combining mediums and perspectives.
  • Instructors' talk may include:
    • The Gift of the Amateur
    • Creativity is a Muscle: Use it or Lose it
    • Making your home and work environments inspiring
    • How to stay creative after The Creativity Workshop ends


NOTE: There are no classes on the final day of the workshop. This day is free for participants to put to active use the various techniques learned in the workshop by exploring the cultural, historical and natural riches of each location and its people.

Excursions are not included or arranged.




Monday, July 30: Free day - Suggested visit:

  • Trip to Tuscan hill towns, including San Gimignano and Cortona.
  • Trip to Siena or Fiesole.




Tuesday, July 31: Departure


Tuition and accommodations packages

We offer tuition and accommodations packages for most of our workshops.

PRIVATE ROOM (3 STARS): $2,500
This package includes tuition, 7 nights hotel (with A/C) and breakfast in a private room with private bath at Hotel Consigli (3 stars).

We have special hotel prices for participants bringing a spouse, friend or family members. Check with us for details and pricing.

TUITION ONLY: You can register for The Creativity Workshop and make your own housing arrangements. Check with us for pricing.

The Creativity Workshop will take place at Hotel Montebello (5 stars).

We do not offer accommodations packages at Hotel Montebello. If you want to stay at the Hotel Montebello, here is what you do:
1) You register for Tuition Only with us.
2) You make your own room reservations at Hotel Montebello at a special discount price using the code: "CREATIVE".
The cost of a single private room at Hotel Montebello is 171 Euros and the double is 190 Euros. Contact us for more details.

NH Hotel Anglo American (4 stars) is another good hotel 1 block away from where the workshop takes place. You can also register for Tuition Only with us and then make your own reservations at the hotel. Please check their web site for prices as they fluctuate daily.

To reserve your place: full payment is required.

Register Now

By registering you agree with our Terms and Conditions.


NOTES

1- We cannot guarantee the quality, cooling level, or functioning of the hotels' air conditioning. Air conditioning in Europe is seldom up to American standards of cool.
2- European hotel rooms tend to be smaller than American ones.


DISCOUNTS

  • $500 off for participants taking the workshop for the third time or more.
  • $300 off for participants taking the workshop for the second time.
  • $150 off each participant for groups of 4 people or more registering together. (Prague, Dubai, Crete, Barcelona, Provence, Singapore and Florence workshops only).
  • $100 off Bring a friend to one of our Prague, Dubai, Crete, Barcelona, Provence, Singapore or Florence workshops and get $100 off.
  • $100 off each participant for groups of 3 people registering together. (Prague, Dubai, Crete, Barcelona, Provence, Singapore and Florence workshops only).
  • $50 off each participant for groups of 2 people registering together. (Prague, Dubai, Crete, Barcelona, Provence, Singapore and Florence workshops only).

Share a double room with another workshop participant and save on the package price.
Special offers and discounts cannot be combined.


Spouses/companions who would like to travel with their partners but do not want to attend the workshop may share a room for an additional fee.
Vacancies are limited and hotel rooms will be assigned on a first come, first served basis. We encourage early registration in order to obtain the level of accommodations you seek.


Register Now

By registering you agree with our Terms and Conditions.

Upcoming Workshops
2012
  • New York June 8 - 11
  • Crete June 26 - July 3
  • Barcelona July 5 - 12
  • Provence July 15 - 22
  • Florence July 24 - 31
  • New York August 17 - 20
  • New York October 19 - 22
  • Dubai December 5 - 10
  • 2013
  • Singapore February 13 - 18
  • Prague March 24 - 30

On-Site Training
Personal Mentoring
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It was wonderful to meet people from around the world and share our thoughts and feelings. Florence was a gorgeous site for the workshop, full of everything to fill the senses! Thank you for allowing me to participate in such a life long memory.”

Susan Hassler, Teacher, Morris Brandon Elementary, Atlanta, GA
Questions?
Call us: +1.212.203.3252
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